WWF No plastic in nature initiative aims to tackle the root cause of plastic pollution. Together with our partners we have developed a holistic systems-based approach which moves beyond downstream activities such as beach clean-ups to incorporate interventions across the plastics value chain.
The initiative aims to reduce plastic pollution through improving the global governance framework for plastic and at the same time accelerate a transition to a global circular plastics economy, with a focus on material and product re-design, consumer behavior and circular waste management. The strategy focuses on three-levels of plastic pollution in particular: creating a global treaty to regulate plastic pollution, reducing the use of plastics by redesign of materials and products and stopping the leakage by creating circular waste management systems for plastics.
WWF-Norway as part of the No plastic in nature initiative has advocated for a national plastics fee for many years. This work was inspired by our report The True Cost of Plastic from 2021, which demonstrated that plastic is costing society 10 times more than its market price. We believe a fee on plastic is a necessary and cost-effective way of reducing plastic consumption following the polluter-pays principle.
The Norwegian Government recently decided not to pursue a fee on plastic packaging due to “uncertain effects on the environment and climate” and “high administrative costs”. We are therefore now looking for support to better quantify the potential effects of a fee on plastic packaging in Norway.